[SlawKaus] Gastvortrag von Roman Horbyk (Zürich): The Propaganda Moments: The Longue Durée of the Current Age of Disinformation

[Ruprecht von Waldenfels]

Liebe Kolleginnen und Kollegen,


im Namen des Aleksander-Brückner-Zentrums für Polenstudien darf ich Sie 
heute auf einen Gastvortrag hinweisen, den Herr *Dr. Roman Horbyk 
(Universität Zürich)* im Rahmen des Oberseminars Osteuropäische 
Geschichte des Imre-Kertesz-Kollegs in Jena

*HEUTE *am *28. Oktober 2024, um 16.15 Uhr im Seminarraum, am 
Planetarium 7* halten wird. Zusätzliche Informationen finden Sie unter 
dieser Mail.

Interessierte Kolleginnen und Kollegen sind herzlich eingeladen.


Mit freundlichen Grüßen

Ewa Krauß


*The Propaganda Moments: The Longue Durée of the Current Age of 
Disinformation*The word ”propaganda” is being thrown around a lot, 
making it a perfect dismissive label that often lacks much substance. 
Compared to this popularity in use, rather little effort has been 
devoted to defining propaganda or understanding its logic in the context 
of other attempts to influence or persuade. And what better admission of 
the lack of due attention and analysis could there be than this 
statement by the editors of a recent high-profile volume: “Propaganda is 
also newly relevant because we thought it had largely either gone away 
or ceased to be a problem <…>” (Baines et al. 2020: xxiii)? The lecture 
will address /this/problem of inattention and superficiality in treating 
one of the fundamental phenomena of modernity, and will consider 
potential ways out of the propaganda conundrum, proposing theoretically 
inspired and historically grounded solutions.

I will argue that propaganda should best be defined negatively, or 
apophatically, by first determining what may not be considered 
propaganda; only then a positive definition may be proposed. 
Furthermore, I will suggest that propaganda should be historicised by 
regarding it, despite a range of ancient precursors, as an essentially 
modern phenomenon, born of the mass industrialised society. Having 
reviewed this /longue durée/ of propaganda, I will offer a concept of 
“propaganda moments” as eras when information influence undergoes both 
qualitative and quantitative changes due to several social, cultural and 
politico-economic conditions creating a “perfect storm” of propaganda—in 
particular, one through which we are living right now.


*Roman Horbyk* is known for his work in media, language, politics, and 
modern history. He worked as postdoctoral researcher at Södertörn 
University and Umeå University after defending two dissertations, on 
illustrated press in the 1920s Weimar Republic and Soviet Ukraine (Kyiv 
National Taras Shevchenko University, 2015) and on media power in 
representations of Europe in Ukraine, Russia and Poland during 
Euromaidan (Södertörn University, 2017); the latter was shortlisted for 
the best Swedish dissertation in media studies award. He has also been a 
Senior Lecturer at Örebro University, a visiting researcher with 
Institute for Russian and Eurasian Studies at Uppsala University, and an 
URIS Fellow at the University of Basel, among other academic 
affiliations he has held in recent years.





---------

Dr. Ewa Krauß

<https://www.google.com/maps/search/Ernst-Abbe-Platz+8+%0D%0A+07743+Jena?entry=gmail&source=g> 


Lektorin für Polnisch

Projektkoordination Aleksander-Brückner-Zentrum für Polenstudien

Friedrich-Schiller-Universität Jena

Institut für Slawistik und Kaukasusstudien

Ernst-Abbe-Platz 8 
<https://www.google.com/maps/search/Ernst-Abbe-Platz+8+%0D%0A+07743+Jena?entry=gmail&source=g>

07743 Jena 
<https://www.google.com/maps/search/Ernst-Abbe-Platz+8+%0D%0A+07743+Jena?entry=gmail&source=g>

ewa.krauss at uni-jena.de

Tel. 03641 944 731, 944 700


Postanschrift:

Friedrich-Schiller-Universität Jena

Bereich Slawistik

07737 Jena

Deutschland


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